This is true in the media’s coverage of many aspects of society. Public figures are defamed on a regular basis, with the media knowing on probability that they will not be sued for every falsity or unsubstantiated allegation they publish. When people or groups are exonerated, the media is unlikely or reluctant to print a retraction, or to give it the same level coverage, as positive news is just not “newsworthy” enough to entertain its consumers. Sensationalism and negative coverage breeds curiosity, engages and unites consumers around social norms and orthodoxy and attracts advertisers.
In such a media environment, alternative spirituality is an easy target. It has been targeted and tarnished in the public mind through years of exposure to anti-cult rhetoric in the media following high profile tragedies at WACO and Jonestown. Alternative spirituality is almost always framed in a negative light, with the very idea of it deliberately conflated with controversy and associated with the very small minority of unconnected groups which have committed criminal acts. While the majority of the public have no experience with small spiritual groups, their curiosity is easily evoked by the lurid stories of “brainwashing”, “mind control”, broken families and alleged sexual transgression which the media often lead with when covering so-called “deviant” spiritual minorities.
What the viewing public is likely unaware of is just how complicit the media is, in league with the anti-cult movement, in creating these stereotypes in the first place. Once created they have been perpetuated by continuously highlighting the strange or criminal behaviour of a tiny percentage of new religious movements while ignoring those who integrate well with society.