Inverted esoteric and occult symbols are astoundingly widespread in the clothing industry. They are popular with consumers, and promoted by many seemingly non-associated companies. What’s behind this dark symbolic trend? An examination of the meanings, origins and effects of this symbology reveals why we should all take more care with what we wear.
Symbols are a powerful medium of communication, conveying instantaneous information in an easily accessible way. Every organization – be it governments, religions, schools, hospitals, corporations, etc. – uses symbols to represent itself. We are therefore constantly surrounded by symbols and have become accustomed to quickly grasp what they stand for without much thinking. Just think of The Red Cross, McDonald’s, or Starbucks, and you can probably immediately see their logo in your mind’s eye. Branding and repeated exposure to symbols accustoms us to them, and can impact our choices (for instance choosing to go with a reputable brand because of the logo displayed on the product as opposed to a generic product counterpart).
Understanding Esoteric Symbols