The use of propaganda and negative framing techniques is rampant in both print and broadcast media. These techniques are used to portray alternative spirituality in a negative light, manipulating mass media consumers to fear and despise new religious movements as a criminal evil to be avoided at all costs. This article examines the framing techniques used to harm spirituality.
When we turn on the news, open a paper or watch our favourite current affairs show, we might expect to be informed, not manipulated. What many may not consider or realise, however, is just how biased and sensationalist these forms of media can be, and how much they can influence our world view.